Environmental Change – Community Partnership


Initiative Description: A community and school-based anti-violence intervention. The primary intervention was a media campaign in which local high school students served as models in print, radio, and television PSAs and spearheaded local school and community activities targetting three message themes: (1) respect for individual differences, (2) conflict resolution, and (3) anti-bullying

Study Results: Reduced growth for intent for violence, physical assault against people, verbal victimization, and improved perceived safety at school.

Reference: Swaim, R.C., Kelly, K. (2008) Efficacy of a randomized trial of a community and school-based anti-violence media intervention among small-town middle school youth. Prevention Science , 9 (3), 202-214.

Level of Evidence: 3 out of 5 stars Very Good