The “Jaime Olivier Feed Me Better” Campaign

Initiative Description: A campaign lead in the UK in 2004, which introduced drastic changes in the meals offered in the schools of one neighborhood – Greenwich – shifting from low-budget processed meals towards healthier options. The campaign mobilized a lot of resources, involved retraining the cooks (most cooks participated in a three-day boot camp organized by the Chef) and equipping the schools with the appropriate equipment.

Study Results: Educational improvements significantly in English, Math and Science scores. Reduced absenteeism was also observed.

Reference: Belot M, James J. (2011) Healthy school meals and educational outcomes. Journal of Health Economics.30(3):489–504. [DOI: 10.1016/j.jhealeco.2011.02.003

Level of Evidence: Good