Initiative Description: A meta-analytic review of tailored print health behavior change interventions, with a primary focus on the effects of tailoring. A comprehensive search strategy yielded 57 studies that met the inclusion criteria. That studies which contained a cumulative N = 58,454-were subsequently meta-analyzed.
Study Results: The strongest print tailored health behavior change interventions to date are those that (a) intervened on preventive or screening behaviors; (b) generated pamphlets, newsletters, or magazines (perhaps including visual elements); (c) utilized more than one intervention contact; (d) were conducted with non-U.S. participants; (e) had shorter periods between intervention and follow-up; (f) recruited participants from households rather than clinics or health centers (perhaps because of differences in SES); (g) tailored on 4–5 theoretical concepts (or more) as well as behavior and demographics; and (h) used a behavioral theory that includes concepts such as attitudes, self-efficacy, stage of change, processes of change, and perhaps social influences (such as social support).
Reference: Noar, S. M., Benac, C. N., & Harris, M. S. (2007). Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. Psychological bulletin, 133(4), 673.
Level of Evidence: Very Good