Initiative Description: School-based helmet promotion program through a 1-month intervention, based on the concepts of the Health Belief Model. The program consisted of four 45-min sessions across a 4-week interval. Sessions were delivered by specially trained research staff in collaboration with the school teachers. Selected topics were designed to address the key concepts of the HBM namely ‘threat perception’ (i.e. perceived susceptibility to a negative health condition and perceived severity of its consequences), ‘behavioral evaluation’ (i.e. perceived benefits versus perceived barriers to undertaking a recommended health action), ‘self-efficacy’ (i.e. perceived ability of performing the recommended action) and ‘cues to action’ (i.e. bodily or environmental events raising individual’s awareness and triggering him/her to initiate change).
Study results: Significant improvement in knowledge about helmet use.
Reference: Germeni, E., Lionis, C., Kalampoki, V., Davou, B., Belechri, M., & Petridou, E. (2010). Evaluating the impact of a school-based helmet promotion program on eligible adolescent drivers: different audiences, different needs? Health Education Research, 25(5), 865–876. https://doi.org/10.1093/her/cyq038.
Level of Evidence: Good