Initiative Description: Increasing the attractiveness and encouragement for fruit and vegetables, having special events such as kick-offs, samplings, challenge weeks, theater productions, and finale meals, and training food-service staff and managers.

Study Results: Increased fruit consumption.

Reference: Perry, C. L., Bishop, D. B., Taylor, G. L., Davis, M., Story, M., Gray, C., . . . Harnack, L. (2004). A randomized school trial of environmental strategies to encourage fruit and vegetable consumption among children. Health Education & Behavior, 31(1), 65-76.

Level of Evidence: Very Good